Email redesign: The Brookings Institution daily brief

A growing percentage of Brookings subscribers were reading the institution's daily brief on a mobile device, highlighting the need for an improved user experience tailored for smaller screens.

I led the design and development of a mobile-optimized email newsletter, ensuring readability, accessibility, and engagement across various devices

THE CHALLENGE

The primary challenge was simplifying the design while maintaining familiarity and engagement for loyal readers.

Additionally, I aimed to design a flexible, adaptable template that seamlessly accommodates a diverse range of content, from new research findings to upcoming events.

OUTCOME

The new layout is streamlined, elegant, and more legible, with far less clutter. Though there’s still a lot of content, additional white space helps guide the reader and prevent visual fatigue. It also makes scanning and reading easier.